Sunday, April 25, 2010

USA Network Branding





http://www.imaginaryforces.com/featured/6/311

imaginary Forces "USA wanted their on-air identity to have a strong connective tissue, something that would unify the look of the whole network. The goal of the re-brand was to find a way to visually embody the network's commitment to a character-driven identity."

Having and interaction with animated element which had been added later to the live action footage, harmony between cuts in video and music beeps, short and effective.

1 comment:

Anonymous said...

Thanks for sharing that USA rebrand. IF did another really cool rebrand that I saw on Art & Business of Motion for Hallmark Channel.

Have you seen it?

http://dennytu.wordpress.com/2010/03/09/hallmark/

Sarah